Overview
As part of Navy Pier’s larger YES campaign, I helped develop initial designs for a series of print Chicago Transit Authority (CTA) cards and digital executions for the Chicago Star during my internship at Schafer Condon Carter. Working within the campaign’s established visual direction, I collaborated with the creative team to explore variations in imagery, messaging, and layout across print and digital applications.
Creative Director: Cristen Young
Copywriters: Sam Blanc, Kellen Gallagher
Collaborator: Melissa d'Ouville
CTA Cards
Designed as part of Navy Pier’s YES campaign, these printed CTA cards extend the campaign across a series of visitor-focused messages and experiences. I helped develop the initial designs and explore variations in imagery, typography, and layout while working within the campaign’s established visual system.
Chicago star digital ads
For the Chicago Star experience, I developed digital executions that bring the YES campaign into a new format. I explored compositions that balance campaign messaging, photography, and the existing visual language across a series of digital applications.
