This nation branding project was developed for ADV 428: Intro to Creative Media II. I saw it as an opportunity to learn more about my ancestry. I aimed to better understand this lineage while expressing the quiet majesty of Norway’s landscape through soft gradients, clean geometry, and restrained type, which culminated into a flexible brand system built over seven weeks.
Logo
The Norway logo began with a soft arched frame, mimicking a window looking out over the landscape. I constructed the mark around a winding fjord, flanked by stylized cliffs and capped with a guiding star to suggest direction and serenity. Designed with flexibility in mind, the system is adaptable as a vertical mark, stacked lockup, horizontal mark, or can be written in Norwegian.
Landing page
This landing page reimagines Norway’s national tourism brand by integrating immersive landscape photography with the same typographic treatment of the word mark. The oversized “NORWAY” headline is layered behind the dramatic peak of Olstinden in the Lofoten Islands, creating a sense of spatial depth while subtly drawing focus to the landscape. By exaggerating the mountain's scale within the composition, the design highlights Norway’s iconic geography and invites viewers into a quietly powerful sense of place. I adjusted transparency and blending modes to preserve legibility without overpowering the image.
Merchandise
App
Digital Poster
