LOGO (2x Silver Addy Award Winner)
Lasso is a hard seltzer brand I made for a class project that is inspired by the American West. I started with the Gin typeface, and changed the "A" to match the shape of the rest of the letters. Then, I took the bottom of the "L" and split it between the left and right side, adding a slight angle which creates movement that "pulls you in" like a Lasso.
Created with Adobe Illustrator.
OOH - POSTER
OOH - BILLBOARD
ADVERTISING CAMPAIGN
This campaign plays on the imagery of catching with a lasso, creating a seamless connection between the copy and the art direction. The lasso isn’t just a detail; it’s the key to the concept, reinforcing the idea that this is the one worth chasing.
The typography mirrors this energy, with "GREATEST" boldly emphasized to drive home the feeling of achievement. The warm woodgrain and natural textures add depth, evoking a sense of authenticity and adventure. Every element is designed to make viewers feel like they’ve found something special—their greatest catch.
Created with Adobe Photoshop.
California Citrus - Front
California Citrus - Back
Washington Wildberry - Front
Washington Wildberry - Back
Arizona Agave - Front
Arizona Agave - Back
Lasso Lineup
Packaging Design (Bronze Addy Winner)
These cans were made in Adobe Photoshop and Illustrator.
